Website Copy Guidelines

Use these guidelines to help frame and deliver your website copy, ensuring every page is engaging and structured for seamless design and search performance.

client-Provided Copy

If you choose to write your own copy, following these guidelines ensures a smooth design process and sets your website up to rank well on search engines.

Copy Delivery & Formatting

Please submit all website copy in one single document (such as a Google Doc or Word file). Use clear page headings like "Home Page", "About Us", or "Services" to designate where each piece of text belongs.


You are welcome to suggest your preferred page and section headlines, but please note that we may make minor adjustments to headlines and copy to enhance local SEO and search performance.


Proofreading & Final Sign-Off

Copy should be fully proofread for spelling and grammar prior to submission so our team can focus on layout and SEO optimization.

SEO & AI SEARCH BASICS

Use these guidelines to structure your copy so it performs exceptionally well across traditional search engines, as well as AI search tools.


  • Word Count & Depth: Aim for 300–600 words on core service pages and 150–300 words for secondary pages. Search engines and AI tools prioritize rich, informative content that fully answers a visitor's intent without unnecessary fluff.


  • Page Structure: Break your content into digestible sections using clear headings and subheadings. Use bullet points for features, services, or key takeaways since AI search crawlers rely heavily on structured formatting to parse and cite information.


  • Key Content to Include: Highlight specific local areas you serve (e.g., Charleston, Summerville, Mount Pleasant), core services, frequently asked questions, and clear calls to action (e.g., "Request a Quote"). Direct and authoritative answers to common client questions help capture AI search features.


  • Tone & Voice: Write in a clear, authoritative, and conversational tone. Focus on first-hand experience and direct expertise because search algorithms heavily weigh authentic, people-first content over generic sales speak.

PREFER For US TO WRITE YOUR COPY INSTEAD?

Writing high-converting, search-optimized website copy takes significant time, research, and technical strategy. When you choose our professional copywriting services, we handle the entire process from start to finish.


Strategic Messaging

We craft a compelling, elevated brand story that speaks directly to your ideal client's pain points and drives action.


Built-in SEO & AI Optimization

We conduct local keyword research and naturally integrate high-ranking terms, structure, and headings so your site ranks well on search engines right out of the gate.


Faster Launch Times

Eliminating copy bottlenecks keeps your design timeline strictly on schedule, taking the stress and homework completely off your plate.

Interested in adding copy to your project? Let us know during your strategy call or drop us an email, and we’ll happily update your custom proposal.